Nurtured 9: Elevating Expectant and New Mothers' Self-Care Essentials
How Meta Ads Helped Nurtured 9 Scale Revenue and ROAS
Nurtured 9 is a luxury online shop for thoughtfully curated gift boxes filled with essential self-care, clean beauty, and cozy loungewear to pamper and care for expectant and new moms. They specialize in pregnancy and postpartum curated gift boxes for moms.
SERVICES USED
Meta Ads, SEO, Google Ads
Strategic Planning Results
Nurtured9 had run Meta ads in the past but hadn’t been serious about them. After starting ads in May, we saw an initial 2x return, by month 3 we hit a 4x return, and by month 5 hit a 5x return on ad spend. We were able to increase their overall revenue by 28% YoY and their conversion rate by 21% YoY.
They’ve been so excited by the growth and additional revenue that they are expanding their marketing channel efforts over the next few months.
How Nurtured 9 Leveraged Meta Ads for Revenue Growth and ROAS
Return on Advertising Spend in 5 months
0 %
Increase in Overall Revenue (Year-Over-Year)
0 %
Increased Conversion Rate (Year-Over-Year)
ABOUT
Lauryn and Lindsey, co-founders of Nurtured 9 and best friends since grade school. Growing from volleyball uniforms to belly bands and nursing tanks presented a whole new life phase to talk over as they navigated the throes of pregnancy and early motherhood.
While they were pregnant, what they found–or didn’t find!—was a go-to shop for soothing remedies, relaxing rituals, and luxurious natural products with pregnancy-safe ingredients that actually work. Inundated with sites about baby, they couldn’t help but notice the need for a place that focuses on MOM.
They started researching and testing tons of pregnancy-and-nursing safe beauty items and cozy maternity essentials to land on the best, most luxe products that comfort and soothe Mama. Once they felt they had curated the absolute best essentials, they bundled them up into really beautiful, wrapped gifts for other Moms-to-be and new Moms to enjoy. And Nurtured 9 was born!
The Challenge
Increase revenue and conversion
rate on their website.
Over the last several months, we have tested multiple campaign types, creatives, and messages in their ads.
- Month 1: Started optimizing for adds to cart and initiate checkouts, tested 5 different creatives, achieved a 1.73X Return
- Month 2: Continued testing creatives, CPA dropped, hit a 2.13x return, started a catalog campaign
- Month 3: Added new creatives, Ran an Advantage+ campaign, Ran a catalog campaign, hit a 4.3x return
- Month 4: By now the account was in a sweet spot, added new creatives, increased spend, hit a 4.2x return
- Month 5: Continued to increase budget, Adv+ campaign took off, 6.78x return.
We utilized broad targeting, Shop ads, and Advantage+ campaigns to create a purchase funnel that worked well at scale.
Business Impact
This date range is comparing the time that we have
actively been testing to the previous period
Revenue increased
28% (Year-Over-Year)
Conversion rate increased
21% (Year-Over-Year)
Orders increased
27% (Year-Over-Year)
Website visits increased
3% (Year-Over-Year)
Test Campaigns with All In Advertising
We ran ads to their bestselling giftbox listings, as well as linked to
their bestselling catalog page.
Want to Know More?
We would love to connect and answer any questions you may have. Click here for a free proposal, or feel free to reach out for a chit chat about partnering with All In.