Hoba care
Hoba Care Fuels Growth with Optimized Conversion Rate Strategies
For over 30 years, Hoba Care has championed jojoba extract as a one-ingredient solution for skincare. Known for its simplicity and purity, Hoba Care sells this versatile product exclusively through its eCommerce platform, offering a range of sizes and education on its various uses.
SERVICES USED
Conversion Rate Optimization
Strategic Planning Results
Hoba Care partnered with All In Advertising to fine-tune their website’s performance and user experience when they sought to elevate their online revenue and conversion rates
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Increase in Conversion Rate
2.81% -> 3.85% sitewide
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Increase in Overall Revenue
$145,718 -> $177,590
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Increase in Purchases
1,294 -> 1,510
About
Founded on a commitment to natural skincare, Hoba Care has dedicated decades to providing high-quality jojoba extract, a product they believe in deeply and that their customers trust. This singular focus on jojoba allows them to showcase the product’s versatility and benefits, meeting the diverse needs of skincare enthusiasts with a simple, effective ingredient.
Hoba Care is the only company in the world producing a First-Press quality jojoba where they emphasize quality over quantity in their specifications for pressing the jojoba seeds. Because they only press the best from the seed, HobaCare Jojoba feels light on the skin, absorbs quickly, and has virtually no scent – far superior from all other jojoba on the market.
Premium HobaCare jojoba oil products for skincare and more are nontoxic, nonallergenic, noncomedogenic, and compatible with all skin types. It’s why customers of all ages alongside skin care professionals, massage therapists, and manufacturers rely on HobaCare for the very best jojoba.
The Challenge
Boosting Online Sales and
Conversion Rates
To continue building a strong online presence and boosting sales, Hoba Care wanted a systematic approach to optimizing their sales funnel, with the clear objectives of increasing revenue and conversion rates across their eCommerce site.
They needed a strategy that would engage potential customers from the homepage all the way through to checkout. We collaborated with Hoba Care to address these goals through detailed, data-driven testing.
Targeted Optimization Through the Sales Funnel
Since March, we’ve implemented targeted tests at each stage of Hoba Care’s online customer journey to identify the most impactful changes.
Business Impact
Driving Revenue and Customer Engagement
Since partnering with All In Advertising, Hoba Care has achieved remarkable improvements in their conversion rate and revenue.
By testing and optimizing key touchpoints, from the homepage to the checkout page, we’ve not only improved Hoba Care’s bottom line but it allowed us to isolate the highest-impact changes, enabling a 37% increase in conversion rate and a 22% increase in revenue.
By strategically optimizing at each stage of the customer journey, we effectively guided users from awareness to purchase, creating a more intuitive, streamlined experience.
The results speak for themselves
Empower Your Business Growth with CRO
Hoba Care’s success demonstrates the power of a well-executed conversion rate optimization (CRO) strategy. If you’re looking to drive revenue, improve site performance, or optimize the customer journey, All In is here to help. Let us propel your business and revenue to new heights!
Want to Know More?
We would love to connect and answer any questions you may have. Click here for a free proposal, or feel free to reach out for a chit chat about partnering with All In.
