BUTTONWORKS
E-commerce Growth After Website Migration
Buttonworks was looking for a marketing partner who could help them grow their digital presence after a website migration.
Services used
Search Engine Optimization (SEO)
check the numbers
Strategic Planning Results
AT-A-GLANCE RESULTS
Highlights
+180%
Organic Session (Year-Over-Year)
Engagement
+13%
Organic Engagement Rate
+211%
Organic New Users
138% Increase in add to carts (8.99%)
80% Increase in conversion rate (3.63%)
Total Order Increased 136%
Revenue
+34%
Revenue Sales (Year-Over-Year)
Backstory
Buttonworks is a century-old, family-owned business specializing in custom buttons and personalized service. They sought a marketing partner to rebuild their online presence after a website migration resulted in a significant drop in organic rankings. They needed a strategy to regain visibility and drive revenue through organic channels.
Challenge
After migrating their website, Buttonworks experienced a substantial loss in organic traffic and rankings. Their primary goals were:
- To re-establish strong website structure and SEO best practices
- To rebuild organic visibility and rank for key terms related to “Custom Buttons”
- To drive increased revenue and lead generation via organic search
Buttonworks had historically relied on referrals and organic traffic for business growth. With a focus on reaching new customers beyond their existing network, the challenge was to capture attention through targeted SEO efforts.
Strategy
We partnered with Buttonworks on a comprehensive SEO strategy, focusing on building keyword rankings and improving site structure. Over 10 months, we implemented:
- A full SEO audit and site optimization to enhance structure and keyword relevance
- Targeted content creation and link-building campaigns aimed at increasing visibility for high-impact search terms like “custom buttons”
- On-page SEO improvements to boost engagement metrics and conversion rates
Results
Our collaborative efforts led to impressive improvements across multiple key metrics:
Organic Traffic: A 182% increase in organic sessions year-over-year (YoY).
Engagement:
- 80% increase in conversion rate (from 3.63% to 6.53%).
- 138% increase in “Add to Cart” actions (from 8.99% to 21.38%).
- 136% increase in total orders.
Revenue:
- 34% increase in overall sales YoY, with August 2024 sales totaling $172,370.14.
- Significant year-over-year growth in total orders and revenue, with a 20% increase in September 2024 sales ($59,298.16) compared to September 2023 ($47,438).
Engagement Metrics:
- Organic engagement rate improved by 13.32% (from 55.4% to 62.78%).
- Organic new users grew by 211%.
Buttonworks saw a tangible impact on their bottom line with an increase in sales volume and new customers.
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Organic Session (Year-Over-Year)
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Revenue Sales (Year-Over-Year)
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Organic Engagement Rate
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Business Impact
Over the span of 10 months, our SEO efforts positioned Buttonworks for significant organic growth:
- Ranking Success: Buttonworks now ranks #1 for “Custom Buttons”.
- Revenue & Orders:
- August 2024 saw 140 new customers contributing to $28,362 in sales volume, helping total sales reach $151K (up $17K from August 2023).
- July 2024 saw a similar upward trend, with sales increasing by $38K YoY.
Overall, Buttonworks experienced a dramatic increase in both sales and customer acquisition, with their online presence fully reestablished and thriving.
Client Feedback
Are You Looking to Achieve Similar Results?
If you’re facing challenges with your digital presence or need to ‘button’ up your SEO strategy, we’re here to help! Contact us today to discuss how we can help boost your business and marketing strategy!
