Two Step Performances
Accelerating Revenue Growth Through Targeted Email Marketing
As a leading distributor of high-performance automotive parts, Two Step Performance has built a loyal following of car enthusiasts. When they wanted to rev up their email marketing efforts to increase sales and customer engagement, they turned to All In Advertising (AIA).
SERVICES USED
Email Marketing
AT-A-GLANCE RESULTS
The results have fueled impressive growth, driving their
business to the next level.
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Total Revenue Attributed to Email Marketing
$982,197 -> $2,324,495
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Revenue from Email Campaigns
$303,456 -> $436,962
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Revenue from Email Flows
$615,074 -> $1,660,353
Date Range is Aug 24, 2023 to Oct 2, 2024 compared to the previous period.
Backstory
Founded in 2017, Two Step Performance (TSP) has always been driven by a passion for turbocharged imports and high-performance automotive parts. Starting with a curated selection of brands, TSP quickly grew into a trusted distributor for car enthusiasts nationwide. However, as their product catalog and customer base expanded, they recognized a need to rev up their email marketing efforts to match their growth trajectory.
To strengthen customer engagement and maximize sales potential, TSP partnered with All In Advertising (AIA) for a strategic overhaul of their email marketing strategy.
The Challenge
Boosting Customer Engagement
and Driving Sales
With an ever-expanding customer base and product line, Two Step Performance faced a crucial challenge:
- Boosting Customer Engagement: Existing email marketing strategies lacked the precision to effectively engage their audience.
- Driving Sales Through Email: Email marketing was an untapped revenue stream with significant growth potential.
TSP chose AIA because of our proven expertise in email marketing, clear strategic approach, and innovative ideas tailored to their industry.
Strategy
Shifting Into High Gear with Email Marketing
We partnered with Two Step Performance to create a high-octane email marketing strategy designed to drive results. Over the course of the partnership, we implemented:
- Flow Optimization: Developed and refined automated email flows, including abandoned cart, post-purchase, and welcome series, to nurture leads and maximize conversions.
- Targeted Email Campaigns: Designed campaigns highlighting top-selling products, newly added items, and seasonal promotions to engage customers and drive repeat purchases.
- Comprehensive Reporting: Delivered transparent, actionable reports to fine-tune the strategy and ensure continuous improvement.
Results
The collaboration between TSP and AIA delivered high-performance results:
Revenue Growth
- +159% increase in total revenue attributed to email marketing.
- +175% boost in revenue from targeted email campaigns.
- +167% growth in revenue from automated email flows.
Customer Engagement
- Strengthened customer connections through personalized, data-driven email content.
- Enhanced brand loyalty and repeat purchase rates, contributing to sustained growth.
Business Impact
The enhanced email marketing strategy propelled Two Step Performance into the fast lane of growth. The results speak for themselves:
- Significant revenue increases from email campaigns and flows.
- Improved customer engagement and loyalty, cementing TSP’s position as a leader in the high-performance automotive parts industry.
Client Feedback
Ready to Shift Your Marketing Into Overdrive?
Just like Two Step Performance, your business can experience the power of a strategic email marketing plan. Whether you’re looking to boost revenue, enhance engagement, or optimize your digital efforts, All In Advertising is here to help.
Contact us today to fuel your success!
